Building an employer brand in IT market is a holistic and competitive process that every company must go through. As a recruiter lead or a company’s decision maker, it might be hard for you to start with a clear, well-thought-out plan.
For the past decade, ITviec has been connecting hundreds of thousands of Vietnamese IT professionals to the best IT jobs in the industry. As a way to better serve our IT users in their job search, we actively seek to learn about the characteristics our IT users value most in a potential employer.
According to our years of study, a solid company profile on ITviec with honest ratings / reviews and articles to share best technical knowledge is one of the most useful aids for IT professionals when making application decisions. We’d love to show you some of the best examples, as well as some of the things to avoid.
This post will walk you through 9 methods to learn best practices for:
- Create a compelling, attention-grabbing company headline photo.
- Write a company headline that best represents the ideals and people of your company.
- Compose a company description that attracts prospective IT employees.
- Encourage your IT people to give honest feedback and reviews.
- Let your seniors and leaders share the best IT knowledge.
1) Write a company headline that grabs attention
This is the first thing the IT pros will read. Do something to pique his attention! After that, he’ll dig deeper into your business. Being out-of-the-box and funny can sometimes help, too.
DOs examples:
- We build software to help teams plan, collaborate, code and provide service.
- Become a pioneer in your field by working on cutting-edge technology!
- Would you be a good fit for our team?
Do NOT use a boring headline or one that was written for your customers instead of talents looking for jobs. Here are some things NOT to do:
- Outsourcing firm with innovative digital capabilities
- Service for developing mobile websites
- Australia-based outsourcing service provider
2) Choose an attractive company headline photo
Your header image is the first thing IT professionals see when they visit your Company Page.
IT candidates are interested in observing their potential coworkers and work environment. A team photograph with clearly visible faces taken in the office or at a team event will work wonderfully. Some amazing photo ideas are:
- The IT team is collaborating and discussing energetically
- How charming and down-to-earth they are! Some focus, zoom moments are also best.
- Some awards, ceremonies, certificates and the winners
- Individual working corner with high-quality equipments
High-resolution images of company headlines look the best (1024×500 dimension, at least 4 MB). The photos should be taken in action. By that we mean, no staging. Utilize our built-in photo cropping tool to obtain a picture that appears fantastic.
Examples of effective company photo headlines:
3) Write a company description that shows how cool is your company
A job seeker’s perspective is key when crafting a company profile.
You may start with this end-in-mind goal:
If I were a job seeker, I would definitely want to work for my company after reading the organization’s description.
Your company description should not be copied from your website. It’s not written for job searchers, but rather customers. You’re reaching out to IT talents who are seeking their next best jobs!
Great IT professionals aren’t just interested in making money. An excellent description of your company’s objectives, interesting products, and engaging culture should be included.
The following is an excellent example of a great employer’s profile:
East Agile is a great place to make your career fly!
Silicon Valley Internet enterprises will be your direct clients. You’ll get to work with cutting-edge startups and cutting-edge technology as an East Agile developer. Our customers include famous companies like Twitter and Indiegogo. With direct access to CEOs, co-founders, and engineering leaders, you will expand your personal network.
You will learn a lot at East Agile. That is why many former East Agile developers have become CEOs, co-founders or CTOs in Vietnam or have important jobs at companies like Google in the USA. Others have gained access to graduate programs at top ranked foreign universities. When other firms want to hire the best, they look for East Agile in resumes.
4) Show your value proposition with “Top 3 Reasons to Join Us”
IT pros often scan jobs and company pages quickly. They may also have read through hundreds of different selling points and created their own comparison sheet (true story). Seize their attention! If you could only tell an IT talent 3 points on why they should choose your company, what would they be?
Examples:
- Work on cutting edge technology
- An iMac and a huge screen
- The best training in the business
or
- 4 paid weeks holiday
- The smartest colleagues in Vietnam
- Beer every Friday
You get the idea :).
5) Choose your 3 Top Skills and 3 More Skills
What technologies do you use most at your company? Choose 3 Top Skills and 3 More Skills. IT talents will find your company when they search on one of your 6 skills.
6) Describe your tech in “Our Tech Stack”
This is the place to list more tech skills and describe your development philosophy.
What skills do you use besides the 6 skills you listed above? Do you use Agile or integrate QC into your development process? Describe your technology ecosystem here.
Example:
We are constantly developing new technologies and performance tuning our products. Depending on the project you’re working on, you may be using Storm, Kafka, Hadoop, Hive, ZooKeeper, Couchbase, Angular.js or an emerging technology.
7) Show IT talents why they should join in “Why You’ll Love Working Here”
Describe why a talented IT pro should choose your company instead of another one. Is there anything you can do for them? What benefits do you provide? What sets you apart from the rest? Do you have a particular culture?
Example:
Old cultures are for the oldies. Bureaucracy is for Microsoft. Here, we care for your well-being, your ideas and your working environment. If you join us you’ll find:
- ABC Company is a start-up company, focused on innovative products and new technologies.
- Flat organization structure. We don’t have a boss. Your ideas and opinions are as important as everyone else.
- An opportunity to create and lead a team of your own. It’s the power of the freedom of choice.
- You can start your own project here if your ideas are good enough.
- The 3F: Fun, friendly and flexible. We are colleagues and a small family.
More benefits for you:
- Delicious lunch everyday – food hygiene guaranteed.
- Free snacks and coffee.
- Very competitive salary.
- Ping-Pong and Football ready.
8) The best voices you want to hear are those truthful and honest reviews
One honest review from an IT pro can be worth thousands more than your ad headline. Because we know how difficult it is to receive them publicly.
Don’t wait until you need a huge push for your employer branding to interact with your IT people. Do it every month, every quarter, and you’ll have a solid foundation for organic, true growth of your employer branding. Take a look at more than 18,000+ reviews on ITviec!
Every job seeker would be pleased to see these organic reviews:
We have a full post here that explains the significance of company reviews and how to write the most effective ones. Don’t be afraid to research it and use it into your Employee Engagement Plan.
9) Let your seniors and leaders speak up for the technical foundation
Experienced and senior IT professionals prefer to take their time, patiently studying and digesting more in-depth technical documents or articles.
Assume that you are very proud of the technical foundation of your company, and you have individuals who have created the stacks themselves, or learned their hard lessons, and are entitled to communicate their knowledge and expertise on the subject.
WAIT NO MORE!
Encourage them to be the Expert in technical articles with ITviec. Your technical leaders can share best practices, truthful learnings that will stand the test of time. It will also inspire prospective IT talents, experienced engineers to admire or read attentively about your company’s work.
Some of the domain knowledge articles that generate great results:
Why not get started building your employer brand right now? Sign in to your employer account here.
Shall we grow and shine together?
The ITviec Customer Love Team and Marketing team are employer branding specialists. Contact us today for expert advice!
097 293 5052
098 975 6141
093 316 8639